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LEGO: moving from a multi-local toy manufacturer to a global brand company
Brandi, Søren; Stecher, Robbert Nickolaj - In: International management : cross-boundary challenges, (pp. 412-423). 2003
Persistent link: https://www.econbiz.de/10001800162
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Transparency, or not: brand inside/brand outside TM - the most obvious yet overlooked next source for the brands's authentic evolution
Anixter, Julie - In: Beyond branding : [how the new values of transparency …, (pp. 161-182). 2003
Persistent link: https://www.econbiz.de/10001830150
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Defending the brand : aggressive strategies for protecting your brand in the online arena
Murray, Brian H. - 2003
Persistent link: https://www.econbiz.de/10001787882
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Brand strength : building and testing models based on experiential information
Walser, Martin G. - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001876079
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Brands in the balance : meeting the challenges to commercial identity
Drawbaugh, Kevin - 2001
Persistent link: https://www.econbiz.de/10001511589
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Brands : visions and values
Goodchild, John (contributor) - 2001
Persistent link: https://www.econbiz.de/10001548858
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Brand awareness : retrieval re-considered
Holden, Stephen J. - 1995
Persistent link: https://www.econbiz.de/10000919316
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Pioneer brand advantage in Japan and the United States
Alpert, Frank (contributor) - 1996
Persistent link: https://www.econbiz.de/10000939494
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Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc - 1994
Persistent link: https://www.econbiz.de/10000909454
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Values, optimum stimulation levels and brand loyalty : new scales in new populations
Burgess, Steven M.; Harris, Mari - 1998
Persistent link: https://www.econbiz.de/10001392637