Similar Search Results

Testing the significance of STAS scores for brands

Hansen, Flemming; Olsen, Jørgen Kai; Stenvinkel … - 1999

Persistent link: https://www.econbiz.de/10001564799

The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study

Boisvert, Jean; Ashill, Nicholas Jeremy - In: The journal of product & brand management 31 (2022) 3, pp. 484-495

Persistent link: https://www.econbiz.de/10013164370

Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China

Kim, Sojung; Yim, Mark Yi-Cheon - In: The journal of product & brand management 31 (2022) 1, pp. 56-72

Persistent link: https://www.econbiz.de/10012798133

Aggregate online brand name pharmacy price dynamics for the United States and Mexico

Fullerton, Thomas M.; Fullerton, Steven L. - In: Economies : open access journal 10 (2022) 5, pp. 1-5

Virtual cross-border medical tourism allows many residents in the United States to purchase brand name medicines from … companies in Mexico without travelling there. Monthly economic reports indicate that the online brand name pharmaceutical …

Persistent link: https://www.econbiz.de/10013201582

Soft brand or independent? : evidence from the first decade of the soft branding, strategy in the U.S. market

Chan, Elisa K.; Hodari, Demian; Li, Tianze - In: International journal of hospitality management 103 (2022), pp. 1-5

Persistent link: https://www.econbiz.de/10013209298

From fiction to fact : exploring the defictionalization of brands in media

Barnes, Stuart J.; Chryssochoidis, George - 2011

Persistent link: https://www.econbiz.de/10010191067

Brand power index : using principal component analysis

Bei, Lien-ti; Cheng, Tsung-chi - In: Applied economics 45 (2013) 19/21, pp. 2954-2960

Persistent link: https://www.econbiz.de/10010192345

Special issue: Nation branding

2010

Persistent link: https://www.econbiz.de/10009742138

Emotional branding : what, when, and why

Turner, Monique Mitchell - In: Psychology of branding, (pp. 15-37). 2013

Persistent link: https://www.econbiz.de/10009775626

Shape what you got : a classification of brand architectures and their impact on firm and brand performance

Victoria Villeda, Isabel; Delker, Axel - In: Essays on interfirm and intrafirm brand combinations. 2012

Persistent link: https://www.econbiz.de/10010219805