Urueña, Alberto; Sáenz, Manuel; Hidalgo Nuchera, Antonio - In: Journal of innovation & knowledge : JIK 9 (2024) 3, pp. 1-14
Introducing an innovation does not end, but rather starts, with adoption. In fact, some innovations display network elements and require more than one firm to take them up in order to be successful and deliver the intended results. Such is the case of NDC (new distribution capability), an...