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Current literature argues that firms should have strong ties to customers to benefit from increased customer retention and loyalty. Strong ties, however, have also shown to prevent innovation, suggesting that firms should also develop weak ties to other customer groups. This paper focuses on the...
Persistent link: https://www.econbiz.de/10014042324
Current literature argues that firms should have strong ties to customers to benefit from increased customer retention and loyalty. Strong ties, however, have also been shown to prevent innovation, suggesting that firms should also develop weak ties to other customer groups. This paper focuses...
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Purpose – The purpose of this paper is to review the emerging research field of open innovation and identify where the field is going as well as suggest future fields of research. Design/methodology/approach – All academic papers and books published until November 2007 under the label of...
Persistent link: https://www.econbiz.de/10014721194
Research has improved our understanding of the managerial challenges inherent in exploratory intermediation. For instance knowledge brokers help to solve well-defined problems based on existing competences. But what if the relevant actor networks are not known, if there is no clear common...
Persistent link: https://www.econbiz.de/10010820531
This article presents the consumer view of an innovative m-service, that is, the e-newspaper, which is published for a mobile reading device equipped with an e-paper display. The research question of this article is: What are the implications of the consumer view of future m-service innovation...
Persistent link: https://www.econbiz.de/10011147634
Purpose Innovation intermediaries have become key actors in open innovation (OI) contexts. Research has improved the understanding of the managerial challenges inherent to intermediation in situations in which problems are rather well defined. Yet, in some OI situations, the relevant actor...
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