Mobile Commerce has gained increasing acceptance amongst various sectionsof the society in previous years. The reasons for its growth can betraced back to technological and demographical developments that haveinfluenced many aspects of the socio-cultural behaviour in today’s world.The need...

Innovations have acquired a key-role in the growth and competition strategies of firms today. They are regarded as an essential tool to stimulate growth and enable firms to master the competition brought about by the forces of globalization. In developed countries they are thought to provide a...

Technological advancements, especially in Information and Communication Technologies (ICT) have enhanced greatly the competition spurred by the globalization of the world economies. Even small and medium-sized enterprises (SMEs) are no more immune to the challenges that the globalization brings...

Aim of this study is to analyse product-related innovation strategies of German Hidden Champions (globally leading, mid-sized companies) in the BRIC countries, especially in the fast growing and still unsaturated markets of China and India. With the help of an empirical survey we discover that...

Mobile Commerce has gained increasing acceptance amongst various sections of the society in previous years. The reasons for its growth can be traced back to technological and demographical developments that have influenced many aspects of the socio-cultural behaviour in today’s world. The need...

Die Globalisierung hat die Weltwirtschaft in den letzten Jahren signifikant verändert. GlobaleTrends lassen Märkte weiter zusammenwachsen, so dass der Distanzschutz immer wenigerwirkt. Dies zwingt Unternehmen jeder Größe zu Veränderungen, um wettbewerbsfähig zubleiben. Das Thema der...

Nach Jahren des Überdenkens und der bloßen Optimierung unternehmensinterner Prozesse undStrukturen sowie der isolierten Anwendung diverser Ansätze wie „Lean Management“ und„Lean Production“ fällt der Fokus zunehmend auf innovatorische Kräfte innerhalb der Unternehmung,gerade weil...

Ziel der vorliegenden Untersuchung war es, Hemmnisse im Innovationsprozess von KMU aus ausgewählten Branchen in der Metropolregion Hamburg zu ermitteln. Die übergeordnete Ziel-setzung war, dass praxisgerechte KMU-spezifische Lösungsmaßnahmen ausgearbeitet werden, die den wirtschaftlichen...

In recent years India has emerged as a major destination for corporate research and development (R&D), especially for multinational corporation. India's domestic instituions like Indian Space Organisation (ISRO), Defence Research and Development Organisation (DRDO), and the Centre for...

Technological advancements, especially in Information and Communication Technologies (ICT)have enhanced greatly the competition spurred by the globalization of the world economies. Evensmall and medium-sized enterprises (SMEs) are no more immune to the challenges that theglobalization brings...