Jaunky, Vishal Chandr; Ramchurn, Bhooshan - In: International Gambling Studies 14 (2014) 1, pp. 96-114
This paper investigates how various socio-demographic as well as psychological factors are related to the purchasing frequency of Le Millionaire scratch card in Mauritius. In order to obtain a refined description and understanding of consumer behaviour, special attempts have been made to control...