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management requires limited hierarchy, flexible teams, and performance-based incentives. To encompass these realities, the theory … are advanced as two emerging concepts of particular relevance to a theory of the innovating enterprise earning above …
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1 Introduction -- 1.1 Introduction -- 1.2 Background to Design Thinking for new Business Contexts -- 1.3 Structure of Content -- 1.4 Using the Book: A Reader’s Guide -- 2 Evolution of the Relationship Between Design and Business Activities -- 2.1 Introduction -- 2.2 Design Thinking and...
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