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FEATURE: DEVELOPMENTS IN THE US - The value of Olympic sponsorship
Schiavone, Nicholas; Hart, Heather; Stipp, Horst - In: ADMAP : for decisionmakers in advertising, marketing, … 33 (1998) 8, pp. 42-48
Persistent link: https://www.econbiz.de/10006786723
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The media business - TELEVISION - US topics of the year, 2004 - DVRs spook advertisers and agencies and spur a shift to product placement. But how well will this work?
Stipp, Horst - In: ADMAP : for decisionmakers in advertising, marketing, … 40 (2005) 4, pp. 33-36
Persistent link: https://www.econbiz.de/10006752754
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Examination of Qualitative Viewing Factors for Optimal Advertising Strategies - Most advertisers agree that optimal plans should consider qualitative factors. The authors review ex...
Lynch, Kate; Stipp, Horst - In: Journal of advertising research 39 (1999) 3, pp. 7-16
Persistent link: https://www.econbiz.de/10006518849
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The Interactions between Computer and Television Usage
Coffey, Steve; Stipp, Horst - In: Journal of advertising research 37 (1997) 2, pp. 61-67
Persistent link: https://www.econbiz.de/10006527260
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Modeling the Impact of Olympic Sponsorship on Corporate Image
Stipp, Horst; Schiavone, Nicholas P. - In: Journal of advertising research 36 (1996) 4, pp. 22-28
Persistent link: https://www.econbiz.de/10006531349
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Entwicklung digitaler Fernsehtechniken in den USA : Stand, Prognosen, Einschätzungen
Stipp, Horst - In: Media-Perspektiven (2003) 10, pp. 470-476
Persistent link: https://www.econbiz.de/10008734536
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Verdrängt Online-Sehen die Fernsehnutzung? : zehn aktuelle Medientrends in den USA
Stipp, Horst - In: Media-Perspektiven (2009) 5, pp. 226-232
Persistent link: https://www.econbiz.de/10008761570
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Die Fernsehentwicklung in den USA - 10 Jahre danach : was aus einer Prognose aus dem Jahr 1994 wurde
Stipp, Horst - In: Media-Perspektiven (2004) 12, pp. 569-575
Persistent link: https://www.econbiz.de/10008761786
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Media-Planung in den USA: Fernsehwerbung und die über 49-Jährigen : die Diskussion über Werbung und ältere Zielgruppen
Stipp, Horst - In: Media-Perspektiven (2004) 10, pp. 483-488
Persistent link: https://www.econbiz.de/10008761801
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The Branding of Television Networks: Lessons From Branding Strategies in the U.S. Market
Stipp, Horst - In: JMM : the international journal on media management 14 (2012) 2, pp. 107-120
Persistent link: https://www.econbiz.de/10009979784