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Marketing
Evans, Joel R.; Berman, Barry - 1987 - 3. ed., 1. [Dr.]
Persistent link: https://www.econbiz.de/10004775902
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Marketing
Evans, Joel R.; Berman, Barry - 1985 - 2. ed.
Persistent link: https://www.econbiz.de/10004776997
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Applying yield management pricing to your service business
Berman, Barry - In: Business horizons 48 (2005) 2, pp. 169-180
Persistent link: https://www.econbiz.de/10006162436
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Data mining: On the trail to marketing gold
Thelen, Shawn; Mottner, Sandra; Berman, Barry - In: Business horizons 47 (2004) 6, pp. 25-32
Persistent link: https://www.econbiz.de/10006163356
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Strategies to combat the sale of gray market goods
Berman, Barry - In: Business horizons 47 (2004) 4, pp. 51-60
Persistent link: https://www.econbiz.de/10006164814
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Should your firm adopt a mass customization strategy?
Berman, Barry - In: Business horizons 45 (2002) 4, pp. 51-60
Persistent link: https://www.econbiz.de/10006174450
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Planning for the Inevitable Product Recall - When your product problems come back to haunt you, you'd better know what to do
Berman, Barry - In: Business horizons 42 (1999) 2, pp. 69-78
Persistent link: https://www.econbiz.de/10006194494
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Best Paper Award 2009
Berman, Barry; Swani, Kunal - In: Business horizons 53 (2010) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10008350239
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The Teaching of Relationship Marketing Concepts in Undergraduate Marketing Principles and Graduate Introductory Marketing Courses
Berman, Barry; Sharland, Alex P. - In: Journal of marketing education : JME 24 (2002) 2, pp. 125-134
Persistent link: https://www.econbiz.de/10006264577
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Conceptualizing and Operationalizing the Business-to-Business Value Chain
Evans, Joel R.; Berman, Barry - In: Industrial marketing management : the international … 30 (2001) 2, pp. 135-148
Persistent link: https://www.econbiz.de/10006274080