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Numbers of Bricks and Clicks : Price Competition Between Online and Offline Stores

Ford, Weixing; Li, Yixiu; Zheng, Jie - 2021

competition problem between online stores and offline stores, by allowing consumers' preferences to be more favorable towards …. By revisiting the competition between "Bricks" and "Clicks", we contribute to the literature with new insights on both … consequences of market competition under different structures …

Persistent link: https://www.econbiz.de/10013244962

Tailoring Technology for Heterogeneous Shoppers : Implications for e-Retail Channel Competition

Jang, Hongseok; Kwark, Young; Jung, Kyung Sung - 2021

With a rising influx of diverse shoppers into e-marketplaces, e-retailers often provide tailor-made information to meet the shoppers’ needs and increase their willingness to pay. We investigate the impact of shopper heterogeneity in their expertise on the profits of competing e-retailers with...

Persistent link: https://www.econbiz.de/10013215833

Information discovery and the long tail of motion picture content

Kumar, Anuj; Smith, Michael D.; Telang, Rahul - In: Management information systems : mis quarterly 38 (2014) 4, pp. 1057-1078

Persistent link: https://www.econbiz.de/10010433232

Product entry timing in dual distribution channels : the case of the movie industry

Prasad, Ashutosh; Bronnenberg, Bart J.; Mahajan, Vijay - In: Review of marketing science 2 (2004) 4, pp. 1-20

Persistent link: https://www.econbiz.de/10003888156

How complex do movie channel contracts need to be?

Raut, Sumit; Swami, Sanjeev; Lee, Eunkyu; Weinberg, … - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 627-641

Persistent link: https://www.econbiz.de/10003765824

An Implementation of Online Marketing in Movie Theatre : A Case Study in Thailand

Ratanasawadwat, Nitipan - 2016

Movie theaters in Thailand have been expanded their ticket selling channels from offline to online. Therefore, customers can purchase movie tickets via online (website and mobile application). Some customers do not want to wait in a long queue. Some of them would like to make sure that when they...

Persistent link: https://www.econbiz.de/10014129485