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BRAND EQUITY: CAPITALIZING ON INTELLECTUAL CAPITAL - What can a merger do to create and maintain a high-performing brand?
Kohli, Chiranjeev; Leuthesser, Lance - In: Business quarterly 65 (2001) 4, pp. 74-81
Persistent link: https://www.econbiz.de/10006696954
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A brand is forever! : a framework for revitalizing declining and dead brands
Thomas, Sunil; Kohli, Chiranjeev - In: Business horizons 52 (2009) 4, pp. 377-386
Persistent link: https://www.econbiz.de/10003865702
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What really makes a promotional campaign succeed on a crowdfunding platform? : guilt, utilitarian products, emotional messaging, and fewer but meaningful rewards drive donations
Chen, Steven; Thomas, Sunil; Kohli, Chiranjeev - In: Journal of advertising research 56 (2016) 1, pp. 81-94
Persistent link: https://www.econbiz.de/10011486076
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Online video modules for improvement in student learning
Lancellotti, Matthew; Thomas, Sunil; Kohli, Chiranjeev - In: Journal of education for business 91 (2016) 1, pp. 19-22
Persistent link: https://www.econbiz.de/10011498058
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DITTO for Gen Z : a framework for leveraging the uniqueness of the new generation
Pichler, Shaun; Kohli, Chiranjeev; Granitz, Neil - In: Business horizons 64 (2021) 5, pp. 599-610
Persistent link: https://www.econbiz.de/10012990351
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Textbooks for the YouTube generation? : a case study on the shift from text to video
Granitz, Neil; Kohli, Chiranjeev; Lancellotti, Matthew P. - In: Journal of education for business 96 (2021) 5, pp. 299-307
Persistent link: https://www.econbiz.de/10012584529
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Student attitudes towards hybrid business classes : lessons for implementation
Kohli, Chiranjeev; Lancellotti, Matthew P.; Thomas, Sunil - In: Journal of the Academy of Business Education : JABE 18 (2017), pp. 387-395
Persistent link: https://www.econbiz.de/10011810569
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A Korean, a Chinese, and an Indian walk into an American bar : tapping the Asian-American goldmine
Chen, Steven; Kim, Yuna; Kohli, Chiranjeev - In: Business horizons 60 (2017) 1, pp. 91-100
Persistent link: https://www.econbiz.de/10011771630
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The mysterious world of airline pricing : innovative practices and strategies for profit
Kohli, Chiranjeev; Habibi, Mohammad Reza - In: The journal of business strategy 44 (2023) 3, pp. 153-160
Persistent link: https://www.econbiz.de/10014253330
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An investigation into slogan design on creating slogan-brand alignment : message clarity and creativity enhance while jingles and rhymes weaken alignment
Dass, Mayukh; Kohli, Chiranjeev; Acharya, Manaswini - In: Journal of advertising research 63 (2023) 1, pp. 43-60
Persistent link: https://www.econbiz.de/10014283815