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Understanding the degree of cannibalization and competition in online and offline markets is important to firms' product line designs. However, few empirical studies have measured both effects simultaneously or have examined the factors that determine the extent of cannibalization and...
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This paper computes a quality adjusted price index for the personal computer CPU from 1996 to 2000. The index is based on the pure characteristics demand model. I first compute the quality adjusted price index for the whole market, and show that it is very comparable with the hedonic price index...
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This paper estimates a structural model of demand for the personal computer (PC) by repeat purchasers. Taking advantage of a large dataset on household-level PC purchases, the econometric model uses variation in PC holdings among PC owners to identify households' marginal values of quality...
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The purpose of this paper is to focus on two objectives. First, to investigate how two consumer innovativeness measures (domain-specific innovativeness (DSI) and general innovativeness (GI)) in a highly globalized product market (i.e. laptop computer) are related to two widely used demographics,...
Persistent link: https://www.econbiz.de/10014041385
Theoretical research on self-selection and cannibalization suggests that brand quality may affect consumers' choice of products from a menu of similar offerings. However, few studies have empirically considered the effect of product variety under brand influence. This paper examines the demand...
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