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Innovative pedagogy in sport m...
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Sport event
26
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Sportmarketing
21
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21
Professional sports
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20
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O'Reilly, Norm
92
Séguin, Benoit
45
Nadeau, John
40
Pegoraro, Ann
25
Parent, Milena M.
19
Heslop, Louise A.
16
Finch, David J.
14
Abeza, Gashaw
13
Naraine, Michael L.
8
Legg, David
7
Armenakyan, Anahit
6
Levallet, Nadège
6
Burton, Rick
5
Hoye, Russell
5
Lu, Irene R. R.
5
O'Reilly, Norman
5
Taks, Marijke
5
Ellis, Dana
4
Foster, George
4
Hernandez, Tony
4
Kaplan, Alan
4
Scassa, Teresa
4
Seguin, Benoit
4
Thompson, Ashley
4
Berger, Ida E.
3
Foster, Bill
3
Huybers, Twan
3
Knight, Peter
3
Olver, Denise
3
Rahinel, Ryan
3
Teed, Kenneth C.
3
Yan, Grace
3
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2
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2
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2
Brison, Natasha
2
Burch, Lauren M.
2
Carvalho, Paulo
2
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2
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International journal of sport management and marketing : IJSMM
31
Journal of sport management : the official journal of the North American Society of Sport Management
16
Sport management review
9
International Journal of Sports Marketing and Sponsorship
8
Sport, Business and Management: An International Journal
8
European Sport management quarterly : ESMQ
6
International journal of sports marketing & sponsorship
5
International journal of sport finance
4
Sport Management Review
3
Sport, Business and Management : an international journal ; SBM
3
Asian business & management
2
International marketing review
2
Journal of marketing education : JME
2
Journal of nonprofit & public sector marketing
2
Journal of strategic marketing
2
Sport marketing quarterly : for professionals in the business of marketing sport
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The international journal of entrepreneurship and innovation
2
The journal of product & brand management
2
Academy of Management learning & education : AMLE
1
Advances in e-business research (AEBR) book series
1
Advances in religious and cultural studies (ARCS) book series
1
Annals of tourism research : ATR ; a social sciences journal
1
Business strategy and the environment
1
Contemporary microenterprise : concepts and cases
1
Corporate reputation review : an international journal
1
International Handbook on the Economics of Mega Sporting Events
1
International Journal of Culture, Tourism and Hospitality Research
1
International Journal of Public Administration in the Digital Age (IJPADA)
1
International Journal of Sport Finance
1
International Marketing Review
1
Journal of Business Research
1
Journal of Entrepreneurship in Emerging Economies
1
Journal of Product & Brand Management
1
Journal of Social Marketing
1
Journal of business research : JBR
1
Journal of education for business
1
Journal of industry - university collaboration : JIUC
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
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ECONIS (ZBW)
90
OLC EcoSci
24
Other ZBW resources
24
RePEc
6
USB Cologne (EcoSocSci)
1
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1
Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm
;
Lyberger, Mark R.
;
McCarthy, Larry M.
; …
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
Saved in:
2
Profiling major sport event visitors : the 2002 Commonwealth Games
Preuß, Holger
;
Séguin, Benoit
;
O'Reilly, Norm
-
2010
Persistent link: https://www.econbiz.de/10003914570
Saved in:
3
Corporate support : a corporate social responsibility alternative to traditional event sponsorship
Séguin, Benoit
;
Parent, Milena M.
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
7
(
2010
)
3/4
,
pp. 202-222
Persistent link: https://www.econbiz.de/10003972951
Saved in:
4
The role of mega-sports event interest in sponsorship and ambush marketing attitudes
MacIntosh, Eric W.
;
Nadeau, John
;
Séguin, Benoit
; …
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10009531609
Saved in:
5
Social media scholarship in sport management research : a critical review
Abeza, Gashaw
;
O'Reilly, Norm
;
Séguin, Benoit
; …
- In:
Journal of sport management : the official journal of …
29
(
2015
)
6
,
pp. 601-618
Persistent link: https://www.econbiz.de/10011421884
Saved in:
6
Urban sportscapes : an environmental deterministic perspective on the management of youth sport participation
O'Reilly, Norm
;
Berger, Ida E.
;
Hernandez, Tony
; …
- In:
Sport management review
18
(
2015
)
2
,
pp. 291-307
Persistent link: https://www.econbiz.de/10011333335
Saved in:
7
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
Saved in:
8
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
9
The role of social media in the co-creation of value in relationship marketing : a multi-domain study
Abeza, Gashaw
;
O'Reilly, Norm
;
Finch, David J.
; …
- In:
Journal of strategic marketing
28
(
2020
)
6
,
pp. 472-493
Persistent link: https://www.econbiz.de/10012313915
Saved in:
10
Barriers to youth sport participation in dense urban centres
O'Reilly, Norm
;
Hernandez, Tony
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
3
,
pp. 175-203
Persistent link: https://www.econbiz.de/10014310914
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