Battisti, Martina; Scott-Kennel, Joanna; Deakins, David - In: European Journal of Marketing 55 (2021) 7, pp. 1979-2011
Purpose: Integrating network attributes from studies of social networks, business relationships and small- to medium-sized enterprise (SME) internationalization, this study adopts a perceptual view of a firm’s focal “net” of relationships to examine foreign market entry mode choice. This...