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E-business solutions in the mobile advertisement
Loho-Noya, Meiga; Wei, June; Jones, Charlotte A. - In: International journal of business and systems research 5 (2011) 5, pp. 475-493
Persistent link: https://www.econbiz.de/10009376023
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Banki i kompanii telekommunikacii : novye produkty, novye vozmožnosti
Gorbunov, K. N. - In: ĖKO : vserossijskij ėkonomičeskij žurnal (2011) 8, pp. 89-103
Persistent link: https://www.econbiz.de/10009379767
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Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business
Hopkins, Jeanne; Turner, Jamie - 2012
"Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us...
Persistent link: https://www.econbiz.de/10009509774
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Context management for m-commerce applications : determinants, methodology and the role of marketing
Benou, Poulcheria; Vassilakis, Costas; Vrechopoulos, Adam - In: Information technology and management 13 (2012) 2, pp. 91-111
Persistent link: https://www.econbiz.de/10009551704
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If you love something, let it go mobile : mobile marketing and mobile social media 4x4
Kaplan, Andreas M. - In: Business horizons 55 (2012) 2, pp. 129-139
Persistent link: https://www.econbiz.de/10009522399
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Mobile technology
Jha, Sadhna - In: Management of sustainable development in India, (pp. 76-80). 2011
Persistent link: https://www.econbiz.de/10009527060
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Balancing privacy concerns in the adoption of location-based services : an empirical analysis
Gupta, Sumeet; Xu, Heng; Zhang, Xialong - In: International journal of electronic business 9 (2011) 1/2, pp. 118-137
Persistent link: https://www.econbiz.de/10009260817
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A study of the adoption of m-commerce services among mobile phone users in Malaysia
Islam, Md. Aminul; Chow, Jason Lee Wai; Leong, Lim Cheng - In: Global journal of business management : GJBM 4 (2010) 2, pp. 8-20
Persistent link: https://www.econbiz.de/10009262100
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Entwicklung von Mobile-Platform-Ecosystem-Strukturen und -Strategien
Basole, Rahul C.; Karla, Jürgen - In: Wirtschaftsinformatik : WI ; Organ der Fachbereichs … 53 (2011) 5, pp. 301-311
Persistent link: https://www.econbiz.de/10009313237