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Effective mobile marketing : an empirical study
Bauer, Hans H.; Lippert, Ingo; Reichardt, Tina - 2007
Persistent link: https://www.econbiz.de/10003516869
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Mobile communications and mobile commerce : conceptual frames to grasp the global tectonic shifts
Dholakia, Nikhilesh; Rask, Morten; Dholakia, Ruby R. - In: M-commerce : global experiences and perspectives, (pp. 1-14). 2006
Persistent link: https://www.econbiz.de/10003563643
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It's an m-world after all : lessons from global patterns of mobile commerce
Dholakia, Nikhilesh; Rask, Morten; Dholakia, Ruby R. - In: M-commerce : global experiences and perspectives, (pp. 259-275). 2006
Persistent link: https://www.econbiz.de/10003563729
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The future of m-commerce : the role of bluetooth and WiMax
Yen, David C.; Lancaster, Sean - In: Global mobile commerce : strategies, implementation, …, (pp. 17-32). 2008
Persistent link: https://www.econbiz.de/10003555579
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Exploring mobile service business opportunities from a customer-centric perspective
Pura, Minna; Heinonen, Kristina - In: Global mobile commerce : strategies, implementation, …, (pp. 111-133). 2008
Persistent link: https://www.econbiz.de/10003555651
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Exploring the use of mobile data services in Europe : the cases of Denmark and Greece
Constantiou, Ioanna D.; Bina, Maria - In: Global mobile commerce : strategies, implementation, …, (pp. 134-149). 2008
Persistent link: https://www.econbiz.de/10003555662
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Cross-cultural consumer perceptions of advertising via mobile devices : some evidence from Europe and Japan
Haghirian, Parissa; Madlberger, Maria - In: Global mobile commerce : strategies, implementation, …, (pp. 215-232). 2008
Persistent link: https://www.econbiz.de/10003555876
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Supply and demand perspectives on mobile products and content services
Vihinen, Janne - 2007
Persistent link: https://www.econbiz.de/10003557959
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Situationsabhängiges mobiles Customer Relationship Management : Analysen - Wettbewerbsvorteile - Beispiele
Kriewald, Monika - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003508470
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Perceived quality of mobile services : a segment-specific analysis
Dickinger, Astrid - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003534786