Butler, Richard; Turner, Rob; Coates, Phil; Pike, Richard; … - In: European Management Journal 11 (1993) 3, pp. 367-376
This paper questions the view, that underlies much of the literature on the management of new technology, which applauds companies that strive to be at the forefront of new technology for its own sake. With particular reference to the polymer processing industry, but with implications for all...