The article gives information about the marketing management conception based on the M-C model resulting from a marketing research and marketing plan as key activities that are necessary for setting company goals, and from strategic and operative marketing controlling that is based on comparison...

Strategic marketing planning requires that the marketing objectives strategies for a specific product-market configuration be in full correlation with the directions and the resources allocated at the corporate level or at the strategic business unit one. Such a correlation is more than...

Marketing management is an important managerial dimension that must be continually assessed to ensure profit. It includes understanding target markets that could provide desired return to the organization, but are difficult to access. In the contexts of museums in Malaysia, this potentially...

The article considers administrative approach as a complex of universal actions, methods of impact on formalisation, regulation, control and provision of performance of planned goals of the marketing management of an industrial enterprise. The author provides results of the study of scientific...

Strategies in the management of museums and galleries show the need for strategic management and governance, which is a key factor for the quality management of galleries and museums. This area of culture management is a specific area for itself, because culture is traditionally observed as a...

The best known definitions provided to the concept of marketing management, in the last decades of the 21st century have in common – the orientation towards the client and the development of successfull relations with the clients, the substantion and operationalization of the mix of marketing,...

The study obtaining from a sample of 338 small and medium-sized enterprises (SMEs) showed that Chinese SME entrepreneurs' management practices have changed to a better direction and exhibited a high level of business success. However, Chinese SME entrepreneurs are still required to be equipped...

On the basis of expounding connotation of "auspicious four seasons", the paper introduces related situations of spring peach blossom village, summer pomegranate blossom village, autumn osmanthus blossom village and winter plum blossom village, as well as major project and profit of "auspicious...

The serious financial crisis that has hit the 'Western' world will generate longterm effects and the emergency measures adopted by the more responsible Governments to offset the credit paralysis (support to the mortgage market, public investment in key sectors, incentives to mass consumption,...

Today's markets are characterized by over-supply, intense competitiveness in every sector, increasingly aggressive competition and product and market strategies which are open to imitation. Consequently, the brand, and the values it carries, has become the truly critical competitive factor. In...