This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of...

Business knowledge has been evolving ever since the emergence of the first economic book, <em>The Wealth of Nations</em>, written by Adam Smith. A profound load of business management theories, concepts, notions, techniques and tools have been developed. However, pragmatic applications of those ¡°good...

In the contemporary era, dominated by deep interests, an organization will only survive by being creative, based on professionalism, having the ability to decide. And as creativity, renewal and innovation are the pillars of customer satisfaction, this remains a problem, not enough conceptually...

Currently, because of the evolution in the knowledge-based society, the marketing reveals another dimension, the one of relational marketing, which represents the special relationship established between the company and its consumers, with win-win advantages over a long period. In these...

The marketing discipline has in recent years greatly transformed. The marketing concept has been extended, deepened, the redefined and repositioned. In the last fifteen years, many authors point out that the marketing of a variety of factors occurred in the mature phase that is in crisis and...

В статье рассмотрена эволюция моделей и принципов маркетингового управления поведением потребителей применительно к рынку электронной торговли. Изложен...

В статье предстален анализ существующей практики компаний в области маркетинговых исследований. Рассмотрены два направления, позволяющие раскрыть современные...

Today’s markets are characterized by over-supply, intense competitiveness in every sector, increasingly aggressive competition and product and market strategies which are open to imitation. Consequently, the brand, and the values it carries, has become the truly critical competitive...

In article some results of research received by the author of some the Moscow small enterprises are analyzed. Under a critical corner of sight activity on support of SME in Russia is considered. Problems of small business are formulated and ranged.