Purpose Most Higher Education Institutions (HEIs) have silos of distributed processes, which adds to the confusion and conflict concerning the Customer Relationship Management (CRM), desires, expectation and needs (DEN). Where possible, in order to maximise resource impact and minimise...

The sources of complexity and variability which lead to marketing organisations having to perform a range of functions or roles in dealing with trades associations are discussed. Then sources of conflict in trades association/marketing relationships are considered, with their implications for...

Marketing and logistics management are strongly interrelated, since many of the factors that marketing may wish to use to achieve competitive advantage are logistical areas of responsibility. There are, however, some areas of logistical management concern, such as inventory cash flows, which are...

Purpose – The purpose of this study is to investigate how small and medium sized subcontracting firms evolve. Design/methodology/approach – A cluster analysis was applied to a sample of 417 North East Italian subcontractors to explore if (and to what extent) Italian subcontractors differ and...

Recent developments in the manufacturing technologies of many industries have arisen in response to market pressures. These technologies also make possible improvements and sometimes substantial changes in marketing strategies. Preoccupation with existing strategies may cause such opportunities...

Purpose – The purpose of this paper is to highlight the significance of improvement of marketing process using Six Sigma methodology, in the context of a banking environment. Design/methodology/approach – Based on Six Sigma's DMAIC model, the paper uses Define, Measure, Analyze, Improve and...

Looks at ways of extracting the maximum marketing advantages out of a hotel/motel′s location. Sets out a methodology for formally determining the value, and price of a hotel or motel′s location in setting room rates and presents an empirical study undertaken on motels in Ballina, Australia.

Reports the results of a recent study of marketing and information systems (IS) managers about the importance of telecommunications in their positions and the quality of their training in telecommunications. Surprisingly, the marketing managers rated the importance of the 30 telecommunications...

Рассматривается формирование эффективной системы управления интеллектуальными ресурсами предприятия с использованием систем управления, основанных на...

В статье рассмотрены вопросы совершенствования маркетингового управления образовательной деятельностью регионального вуза в рыночных условиях. Автор...