The purpose of this exploratory empirical study was to examine the link between effective marketing practices and business performance in the financial services industry. Based on a multi‐item construct of marketing effectiveness, data were generated from 52 banks and building societies. The...

Purpose – The study outlined in this paper seeks to deepen one's understanding of the theoretical and practical implications for marketing management where an internet component has been added to the business. Design/methodology/approach – Cases were developed primarily from individual...

Explores the concept of uncertainty in marketing decision making. Offers a structure of a decision dilemma with advice on how to evaluate possible scenarios arising from it. Examines the significance of probability, demonstrating the combination of probability and economic consequences into a...

The high cost and importance of organisational professional services together with the often uncertain outcomes can evoke significant risk in their purchase. Using the appointment of planning consultants by a public organisation as an example, the article explores the potential of a new risk...

Purpose – Fast‐developed IT products have had a great impact on high technology business. With increases of foreign investments flowing into Chinese IT markets, the impact of national culture and ethnicity on consumer behaviour has become a recognized issue. The main purpose of this paper is...

Purpose – This study aims to examine the shopping behaviors (online and in store), cultures and personalities of consumers within China, Belgium, India and Germany, and compares them to American shopping behaviors and to each other. Design/methodology/approach – The data were collected...

Purpose – One of the most powerful and organizing methods in the world today revolves around the activities that individuals participate in and the subsequent interpersonal relationships that give people meaning in life. The paper aims to discuss these issues. Design/methodology/approach –...

The selection of a suitable customer lifetime value (CLV) model is a key issue for companies that are introducing a CLV managerial approach in their online B2C relationship stores. The online retail environment places CLV models on several specific assumptions, e.g. non-contractual relationship,...