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Messen als temporäre Markenpla...
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15,625
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7,940
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Esch, Franz-Rudolf
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Meffert, Heribert
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Bruhn, Manfred
79
Huber, Frank
74
Melewar, T. C.
74
Ahlert, Dieter
71
Heinemann, Gerrit
59
Keller, Kevin Lane
59
Zanger, Cornelia
51
Bauer, Hans H.
50
Wiedmann, Klaus-Peter
49
Homburg, Christian
48
Balmer, John M. T.
47
Tomczak, Torsten
46
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44
Loureiro, Sandra Maria Correia
40
Nufer, Gerd
40
Bang, Nguyen
39
Sattler, Henrik
39
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38
Merrilees, Bill
38
Schmidt, Holger J.
38
Langner, Tobias
37
Phau, Ian
37
Völckner, Franziska
36
Drengner, Jan
35
Foroudi, Pantea
34
Kreutzer, Ralf T.
34
Wirtz, Bernd W.
34
Fournier, Susan
33
Ind, Nicholas
33
Uggla, Henrik
33
Swoboda, Bernhard
32
Iglesias, Oriol
31
Kernstock, Joachim
31
Ko, Eunju
31
Vrontis, Demetris
31
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Wiley-VCH
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IGI Global
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Shaker Verlag
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Springer International Publishing
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Edward Elgar Publishing
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7
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7
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7
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7
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7
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7
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7
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SpringerLink / Bücher
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Journal of business research : JBR
693
The journal of brand management : an international journal
565
The journal of product & brand management
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Journal of retailing and consumer services
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Springer eBook Collection
236
Industrial marketing management : the international journal for industrial and high-tech firms
172
Gabler Edition Wissenschaft
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141
European journal of marketing : EJM
138
International journal of hospitality management
132
International journal of project management : the journal of The International Project Management Association
124
Journal of strategic marketing
124
Springer eBook Collection / Business and Economics
122
Marketing intelligence & planning
120
Europäische Hochschulschriften / 5
119
Psychology & marketing
117
Journal of Product & Brand Management
116
Journal of marketing communications
114
Journal of marketing management : MM
112
Asia Pacific journal of marketing and logistics
109
Harvard business review : HBR
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
109
Harvard-Business-Manager : das Wissen der Besten
105
Tourism management : research, policies, practice
102
Strategic Direction
99
Journal of the Academy of Marketing Science
95
The IUP journal of brand management : IJBRM
93
Journal of marketing
92
Innovatives Markenmanagement
86
essentials
85
Journal of travel and tourism marketing
80
Business horizons
78
International journal of contemporary hospitality management
78
Journal of advertising research
77
Journal of promotion management : JPM
76
Journal of promotion management : innovations in planning and applied research
76
Cogent business & management
75
International journal of internet marketing and advertising : IJIMA
75
Marketing letters : a journal of research in marketing
75
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ECONIS (ZBW)
34,838
USB Cologne (EcoSocSci)
1,900
Other ZBW resources
463
EconStor
227
RePEc
105
USB Cologne (business full texts)
80
BASE
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OLC EcoSci
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91
Marken erleben : Signalisation, Emotion, Interaktion und Information im Eventmarketing
Schaumlöffel, Markus
- In:
Eventkommunikation : Expertenerfahrung in Theorie, …
,
(pp. 75-112)
.
2008
Persistent link: https://www.econbiz.de/10003787198
Saved in:
92
A framework for managing customer experiences
Schmitt, Bernd
- In:
Handbook on brand and experience management
,
(pp. 113-131)
.
2008
Persistent link: https://www.econbiz.de/10003788988
Saved in:
93
Die Relevanz der Gastronomie als Instrument der Markenkommunikation
Zeller, Markus
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003809827
Saved in:
94
Luxury brand marketing - the experience is everything!
Atwal, Glyn
;
Williams, Alistair
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 338-346
Persistent link: https://www.econbiz.de/10003847253
Saved in:
95
Markenführung als individuelle Erlebniswelt
Grassmann, Burkhard
- In:
Das Diktat der Markenführung : 11 Thesen zur …
,
(pp. 221-233)
.
2009
Persistent link: https://www.econbiz.de/10003873049
Saved in:
96
Markenkommunikation mit Sport : Sponsoring und Markenevents als Kommunikationsplattform
Kiendl, Stephanie C.
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003414478
Saved in:
97
Der Beitrag von Sponsoring und Events zu Markenaufbau und Markenpflege
Hermanns, Arnold
;
Kiendl, Stephanie
;
Ringle, Tanja
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 307-329)
.
2006
Persistent link: https://www.econbiz.de/10003415999
Saved in:
98
Kundenbegeisterungsstrategien als Basis der Store-Brand-Entwicklung
Leven, Wilfried
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 301-320)
.
2007
Persistent link: https://www.econbiz.de/10003468178
Saved in:
99
Strategic application of events
Crowther, Phil
- In:
International journal of hospitality management
29
(
2010
)
2
,
pp. 227-235
Persistent link: https://www.econbiz.de/10003971413
Saved in:
100
Flagship stores as a market entry method : the perspective of luxury fashion retailing
Moore, Christopher M.
;
Doherty, Anne Marie
;
Doyle, …
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 139-161
Persistent link: https://www.econbiz.de/10003949203
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