Zetie, Stan; Sparrow, John; Woodfield, Alan; Kilmartin, Tom - In: International Journal of Contemporary Hospitality Management 6 (1994) 1/2, pp. 42-45
Examines the reasons why TQM has had relatively little impact in the hospitality sector and recognizes the greater risks involved in implementing TQM as opposed to a more “technique‐based” implementation. Identifies two requirements for successful implementation – the right initial...