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Determinants of user innovator behavior in the silver market
Wellner, Konstantin; Herstatt, Cornelius - 2014
The existing research on the behavior of user innovators has focused almost exclusively on younger users. In light of the demographic shift and the increasing importance of the "Silver Market" segment (customers 55 years plus), we analyzed whether important determinants of user innovator...
Persistent link: https://www.econbiz.de/10010252691
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Determinants of user innovator behaviour in the silver market
Wellner, Konstantin; Herstatt, Cornelius - In: International journal of innovation management 18 (2014) 6, pp. 1-24
Persistent link: https://www.econbiz.de/10010475697
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Taking advantage of adversarial demographic changes to innovate your own business
Ōsono, Emi - In: The silver market phenomenon : business opportunities …, (pp. 391-413). 2008
Persistent link: https://www.econbiz.de/10003749565
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Innovativeness of senior consumers' attitudes : an attempt to conduct segmentation
Olejniczak, Tomasz - In: Folia oeconomica Stetinensia : FOS 21 (2021) 1, pp. 76-91
Persistent link: https://www.econbiz.de/10012800612
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"Katharina das Große" : wie ein Handy für Senioren entsteht
Khoschlessan, Darius - In: Jahrbuch Seniorenmarketing 3 (2008/09), pp. 207-226
Persistent link: https://www.econbiz.de/10003714864
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The Silver Market Phenomenon : Marketing and Innovation in the Aging Society
Kohlbacher, Florian - 2011
leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn …
Persistent link: https://www.econbiz.de/10014425090
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The silver market phenomenon : marketing and innovation in the aging society
Kohlbacher, Florian (ed.); Herstatt, Cornelius (ed.) - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10008699431
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STS-inspired design to meet the challenges of modern aging : welfare technology as a tool to promote user driven innovations or another way to keep older users hostage?
Östlund, Britt; Olander, Elin; Jonsson, Oskar; … - In: Technological forecasting & social change : an … 93 (2015), pp. 82-90
Persistent link: https://www.econbiz.de/10011389934
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Insights on innovation
Turner, Raymond; Weisbarth, Yvonne; Ekuan, Kenji; … - In: Corporate creativity : developing an innovative organization, (pp. 165-174). 2009
Persistent link: https://www.econbiz.de/10003857183
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How young is too young : marketing to the tween generation
Castleberry, Stephen Bryon; Merrier, Patricia A. - In: Journal of business case studies 4 (2008) 1, pp. 55-59
Persistent link: https://www.econbiz.de/10003766751