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Age friendly : ending ageism in America
Samuel, Lawrence R. - 2022
Persistent link: https://www.econbiz.de/10013176428
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Gerontographics : life-stage segmentation for marketing strategy development
Moschis, George P. - 1996
Persistent link: https://www.econbiz.de/10014385597
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Assessing the nomological validity of a cognitive age segmentation of Japanese seniors
Van Auken, Stuart; Barry, Thomas E. - In: Asia Pacific journal of marketing and logistics 21 (2009) 3, pp. 315-328
Persistent link: https://www.econbiz.de/10003883444
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Changing consumer values and behavior in Japan : adaptation of Keio Department Store, Shinjuku
Enomoto, Nozomi - In: The silver market phenomenon : marketing and innovation …, (pp. 175-193). 2011
Persistent link: https://www.econbiz.de/10008746030
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Silver pricing : satisfying needs is not enough ; balancing value delivery and value extraction is key
Lippert, Stefan - In: The silver market phenomenon : marketing and innovation …, (pp. 161-173). 2011
Persistent link: https://www.econbiz.de/10008746031
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Material innovation in the Japanese silver market
Tomita, Junichi - In: The silver market phenomenon : marketing and innovation …, (pp. 419-434). 2011
Persistent link: https://www.econbiz.de/10008746306
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The golden opportunity of silver marketing : the case of housing and financial services
Grossberg, Kenneth Alan - In: The silver market phenomenon : marketing and innovation …, (pp. 395-407). 2011
Persistent link: https://www.econbiz.de/10008746310
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Business opportunities in personal transportation : traffic safety for older adults
Mitobe, Kazutaka - In: The silver market phenomenon : marketing and innovation …, (pp. 371-381). 2011
Persistent link: https://www.econbiz.de/10008746313
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Silver advertising : older people in Japanese TV ads
Prieler, Michael; Kohlbacher, Florian; Hagiwara, Shigeru; … - In: The silver market phenomenon : marketing and innovation …, (pp. 239-247). 2011
Persistent link: https://www.econbiz.de/10008746322
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Advertising in the aging society : understanding representations, practitioners, and consumers in Japan
Prieler, Michael; Kohlbacher, Florian - 2016
Persistent link: https://www.econbiz.de/10011419620