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Der globalisierte Markt ist da...
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Brand management
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9,150
Consumer behaviour
8,860
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8,752
Brand
8,108
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7,521
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7,425
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5,785
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5,688
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2,869
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2,850
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1,907
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1,769
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1,729
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1,707
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1,629
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1,401
USA
1,354
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1,323
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1,302
United States
1,295
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1,109
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1,046
Luxury goods
1,000
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998
Multinationales Unternehmen
910
Welt
894
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891
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838
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837
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815
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Esch, Franz-Rudolf
141
Burmann, Christoph
134
Meffert, Heribert
99
Baumgarth, Carsten
94
Melewar, T. C.
77
Huber, Frank
74
Bruhn, Manfred
70
Keller, Kevin Lane
68
Ahlert, Dieter
62
Sattler, Henrik
57
De Chernatony, Leslie
56
Czinkota, Michael R.
47
Tomczak, Torsten
47
Balmer, John M. T.
46
Bauer, Hans H.
45
Swoboda, Bernhard
43
Merrilees, Bill
42
Phau, Ian
42
Wiedmann, Klaus-Peter
42
Diamantopoulos, Adamantios
40
Fournier, Susan
40
Loureiro, Sandra Maria Correia
40
Bang, Nguyen
38
Fantapié Altobelli, Claudia
37
Kotabe, Masaaki
37
Schmidt, Holger J.
37
Ind, Nicholas
36
Romaniuk, Jenni
36
Vrontis, Demetris
36
Herrmann, Andreas
34
Ko, Eunju
34
Sander, Matthias
34
Uggla, Henrik
34
Völckner, Franziska
34
Aaker, David A.
33
Foroudi, Pantea
33
Iglesias, Oriol
33
Ronkainen, Ilkka A.
33
Strebinger, Andreas
33
Gupta, Suraksha
32
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Springer Fachmedien Wiesbaden
124
National Bureau of Economic Research
47
Gesellschaft zur Erforschung des Markenwesens
28
Université Paris-Dauphine (Paris IX)
27
Verlag Dr. Kovač
21
American Marketing Association
17
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
16
Haufe-Lexware GmbH & Co. KG
15
Information Resources Management Association
13
Markenverband
13
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
13
GATE Germany, Konsortium Internationales Hochschulmarketing
11
Springer International Publishing
10
UNCTAD / Secretariat
10
IGI Global
9
Books on Demand GmbH <Norderstedt>
8
Edward Elgar Publishing
8
NetLibrary, Inc
8
Springer Gabler <Firma>
8
Fördergesellschaft Marketing an der Universität Augsburg
7
International Trade Centre
7
OECD
7
Université Paris-Dauphine
7
Vytautas Magnus University
7
Campus Verlag
6
European Society for Opinion and Marketing Research
6
Europäische Kommission
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
6
UNCTAD
6
Verlag Franz Vahlen
6
Chambre de commerce et d'industrie de Paris
5
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
5
Fachhochschule Reutlingen / European School of Business
5
Helmut-Schmidt-Universität
5
Institute of Marketing and Management <Delhi>
5
International Chamber of Commerce
5
International Institute of Social and Economic Sciences
5
Lithuanian University of Agriculture
5
Siauliai University
5
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Journal of business research : JBR
725
The journal of brand management : an international journal
618
The journal of product & brand management
396
SpringerLink / Bücher
366
Journal of retailing and consumer services
314
International Marketing Review
242
International marketing review
178
European journal of marketing : EJM
161
Journal of global marketing
160
Industrial marketing management : the international journal for industrial and high-tech firms
148
Psychology & marketing
146
Journal of international marketing
145
European Journal of Marketing
139
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
134
Journal of Product & Brand Management
130
Asia Pacific journal of marketing and logistics
128
Journal of strategic marketing
124
Journal of marketing
119
Journal of marketing management : MM
116
Journal of marketing communications
115
Strategic Direction
114
Journal of marketing research : JMR
113
Marketing intelligence & planning
113
Journal of advertising research
112
International journal of hospitality management
110
Springer eBook Collection
105
Journal of the Academy of Marketing Science
101
Journal of international consumer marketing
96
The IUP journal of brand management : IJBRM
94
Innovatives Markenmanagement
88
Journal of fashion marketing and management
82
The Trademark reporter
82
Marketing letters : a journal of research in marketing
81
Journal of promotion management : JPM
77
Research
76
International journal of advertising : the quarterly review of marketing communications
75
Journal of promotion management : innovations in planning and applied research
75
Markenartikel : das Magazin für Markenführung
75
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
72
Europäische Hochschulschriften / 5
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ECONIS (ZBW)
26,271
USB Cologne (EcoSocSci)
1,359
Other ZBW resources
1,081
RePEc
454
EconStor
99
BASE
82
OLC EcoSci
20
USB Cologne (business full texts)
11
ArchiDok
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date (oldest first)
1
Manufacturer and retailer strategies to impact store
brand
share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
2
The spillover effects of prototype
brand
transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
3
Does country of origin affect
brand
associations? : the case of Italian brands in China
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
Saved in:
4
In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
Saved in:
5
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
6
International expansion of brands by realization of co-branding strategy
Grębosz, Magdalena
;
Otto, Jacek
- In:
Journal of economics & management
14
(
2013
),
pp. 77-87
Persistent link: https://www.econbiz.de/10010339301
Saved in:
7
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
8
Measuring negative effects of copycat products in emerging consumer markets
Suzuki, Mayu
;
Washida, Yuichi
- In:
Hitotsubashi journal of commerce and management
55
(
2021
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012659483
Saved in:
9
The influence of global
brand
distribution on
brand
popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
10
Brand
resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
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