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The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios; Davvetas, Vasileios; Diamantopoulos, … - In: Journal of business research : JBR 69 (2016) 9, pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
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From nation to neighbourhood : branding and marketing places
Papadopoulos, Nicolas G.; Hamzaoui-Essoussi, Leila; … - In: The Routledge companion to contemporary brand management, (pp. 458-472). 2016
Persistent link: https://www.econbiz.de/10011515464
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The impact of brand gender on brand equity : findings from a large-scale cross-cultural study in ten countries
Lieven, Theo; Hildebrand, Christian - In: International marketing review 33 (2016) 2, pp. 178-195
Persistent link: https://www.econbiz.de/10011518461
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How Indian pharmaceutical companoes are building global brands : the case of the Himalaya Herbal Brand
Srivastava, Rajesh - In: Thunderbird international business review 58 (2016) 5, pp. 399-410
Persistent link: https://www.econbiz.de/10011566196
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Receptivity of young Chinese to American and global brands : psychological underpinnings
Lysonski, Steven - In: The journal of consumer marketing 31 (2014) 4, pp. 250-262
Persistent link: https://www.econbiz.de/10010416706
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Examining the brand name : mark relationship in emerging markets
Klink, Richard R.; Athaide, Gerard A. - In: The journal of product & brand management 23 (2014) 4/5, pp. 262-267
Persistent link: https://www.econbiz.de/10010422978
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Private label brand trends in the grocery retail industry
Panibratov, Andrej Ju. - In: Journal of euromarketing 23 (2014) 1/2, pp. 37-56
Persistent link: https://www.econbiz.de/10010504728
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The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan; Minor, Michael - In: International journal of electronic marketing and … 6 (2014) 1, pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
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Brand concepts as representations of human values : do cultural congruity and compatibility between values matter?
Torelli, Carlos J.; Ozsomer, Aysegul; Carvalho, Sergio W.; … - In: Journal of marketing 76 (2012) 4, pp. 92-108
Persistent link: https://www.econbiz.de/10009782927
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The new emerging market multinationals : four strategies for disrupting markets and building brands
Chattopadhyay, Amitava; Batra, Rajeev - 2012
Persistent link: https://www.econbiz.de/10009565937