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Der globalisierte Markt ist da...
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Brand management
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8,752
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Esch, Franz-Rudolf
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Baumgarth, Carsten
94
Melewar, T. C.
77
Huber, Frank
74
Bruhn, Manfred
70
Keller, Kevin Lane
68
Ahlert, Dieter
62
Sattler, Henrik
57
De Chernatony, Leslie
56
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47
Tomczak, Torsten
47
Balmer, John M. T.
46
Bauer, Hans H.
45
Swoboda, Bernhard
43
Merrilees, Bill
42
Phau, Ian
42
Wiedmann, Klaus-Peter
42
Diamantopoulos, Adamantios
40
Fournier, Susan
40
Loureiro, Sandra Maria Correia
40
Bang, Nguyen
38
Fantapié Altobelli, Claudia
37
Kotabe, Masaaki
37
Schmidt, Holger J.
37
Ind, Nicholas
36
Romaniuk, Jenni
36
Vrontis, Demetris
36
Herrmann, Andreas
34
Ko, Eunju
34
Sander, Matthias
34
Uggla, Henrik
34
Völckner, Franziska
34
Aaker, David A.
33
Foroudi, Pantea
33
Iglesias, Oriol
33
Ronkainen, Ilkka A.
33
Strebinger, Andreas
33
Gupta, Suraksha
32
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
47
Gesellschaft zur Erforschung des Markenwesens
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Verlag Dr. Kovač
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American Marketing Association
17
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Haufe-Lexware GmbH & Co. KG
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Information Resources Management Association
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Markenverband
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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GATE Germany, Konsortium Internationales Hochschulmarketing
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Springer International Publishing
10
UNCTAD / Secretariat
10
IGI Global
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Books on Demand GmbH <Norderstedt>
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Edward Elgar Publishing
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NetLibrary, Inc
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Fördergesellschaft Marketing an der Universität Augsburg
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5
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
5
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5
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5
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5
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5
Lithuanian University of Agriculture
5
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Journal of business research : JBR
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The journal of brand management : an international journal
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SpringerLink / Bücher
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Journal of retailing and consumer services
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International Marketing Review
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International marketing review
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European journal of marketing : EJM
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Journal of global marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Psychology & marketing
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European Journal of Marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Product & Brand Management
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Asia Pacific journal of marketing and logistics
128
Journal of strategic marketing
124
Journal of marketing
119
Journal of marketing management : MM
116
Journal of marketing communications
115
Strategic Direction
114
Journal of marketing research : JMR
113
Marketing intelligence & planning
113
Journal of advertising research
112
International journal of hospitality management
110
Springer eBook Collection
105
Journal of the Academy of Marketing Science
101
Journal of international consumer marketing
96
The IUP journal of brand management : IJBRM
94
Innovatives Markenmanagement
88
Journal of fashion marketing and management
82
The Trademark reporter
82
Marketing letters : a journal of research in marketing
81
Journal of promotion management : JPM
77
Research
76
International journal of advertising : the quarterly review of marketing communications
75
Journal of promotion management : innovations in planning and applied research
75
Markenartikel : das Magazin für Markenführung
75
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
72
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ECONIS (ZBW)
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1,081
RePEc
454
EconStor
99
BASE
82
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Showing
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41
The interplay between country stereotypes and perceived
brand
globalness/localness as drivers of
brand
preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
42
From nation to neighbourhood : branding and marketing places
Papadopoulos, Nicolas G.
;
Hamzaoui-Essoussi, Leila
; …
- In:
The Routledge companion to contemporary brand management
,
(pp. 458-472)
.
2016
Persistent link: https://www.econbiz.de/10011515464
Saved in:
43
The impact of
brand
gender on
brand
equity : findings from a large-scale cross-cultural study in ten countries
Lieven, Theo
;
Hildebrand, Christian
- In:
International marketing review
33
(
2016
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10011518461
Saved in:
44
How Indian pharmaceutical companoes are building global brands : the case of the Himalaya Herbal
Brand
Srivastava, Rajesh
- In:
Thunderbird international business review
58
(
2016
)
5
,
pp. 399-410
Persistent link: https://www.econbiz.de/10011566196
Saved in:
45
Receptivity of young Chinese to American and global brands : psychological underpinnings
Lysonski, Steven
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 250-262
Persistent link: https://www.econbiz.de/10010416706
Saved in:
46
Examining the
brand
name : mark relationship in emerging markets
Klink, Richard R.
;
Athaide, Gerard A.
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 262-267
Persistent link: https://www.econbiz.de/10010422978
Saved in:
47
Private label
brand
trends in the grocery retail industry
Panibratov, Andrej Ju.
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 37-56
Persistent link: https://www.econbiz.de/10010504728
Saved in:
48
The latent potential of virtual communities as
brand
missionaries : implications from US and Korean
Hong, Soonkwan
;
Minor, Michael
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
Saved in:
49
Brand
concepts as representations of human values : do cultural congruity and compatibility between values matter?
Torelli, Carlos J.
;
Ozsomer, Aysegul
;
Carvalho, Sergio W.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 92-108
Persistent link: https://www.econbiz.de/10009782927
Saved in:
50
The new emerging market multinationals : four strategies for disrupting markets and building brands
Chattopadhyay, Amitava
;
Batra, Rajeev
-
2012
Persistent link: https://www.econbiz.de/10009565937
Saved in:
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