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A multideterministic approach to forecasting

Reinmuth, James E.; Geurts, Michael D. - In: Forecasting, (pp. 203-211). 1979

Persistent link: https://www.econbiz.de/10002679545

Using spectral analysis for forecast model selection

Reinmuth, James E.; Geurts, Michael D. - In: Decision sciences : DS 8 (1977) 1, pp. 134-150

Persistent link: https://www.econbiz.de/10002679571

Comparing the Box-Jenkins approach with the exponentially smoothed forecasting model application to Haiwaii tourists

Geurts, Michael D.; Ibrahim, I. B. - In: Journal of marketing research : JMR 12 (1975) 2, pp. 182-188

Persistent link: https://www.econbiz.de/10002416850

New product sales forecasting without past sales data

Geurts, Michael D.; Reinmuth, James E. - In: European journal of operational research : EJOR 4 (1980) 2, pp. 84-94

Persistent link: https://www.econbiz.de/10002416915

Researching shoplifting and other deviant customer behavior, using the randomized response research design

Geurts, Michael D.; Andrus, Roman R.; Reinmuth, James - In: Journal of retailing 51 (1975/1976) 4, pp. 43-48

Persistent link: https://www.econbiz.de/10002416935

SECTION 1 - SIX WAYS TO MAKE SALES FORECASTS MORE ACCURATE

Geurts, Michael D.; Whitlark, David B. - In: The journal of business forecasting : methods & systems 18 (1999) 4, pp. 21-27

Persistent link: https://www.econbiz.de/10006291977

NEW PRODUCT FORECASTING WITH A PURCHASE INTENTION SURVEY

Whitlark, David B.; Geurts, Michael D.; Swenson, Michael J. - In: The journal of business forecasting : methods & systems 12 (1993) 3, pp. 18-21

Persistent link: https://www.econbiz.de/10006358788

Using diffusion models to forecast new product sales

Geurts, Michael D.; Whitlark, David B. - In: Marketing and research today : the journal of the … 24 (1996) 3, pp. 202

Persistent link: https://www.econbiz.de/10006403616

Retailing as a career: a comparative study of marketers

Rhoads, Gary K.; Swinyard, William R.; Geurts, Michael D.; … - In: Journal of retailing 78 (2002) 1, pp. 71-76

Persistent link: https://www.econbiz.de/10006617021

Improving Survey Completion Rates and Sample Representativeness Using Highly-Interesting Questions : A National Panel Experiment Comparing One and Two Stage Questions

Hansen, Jared M.; Smith, Scott M.; Geurts, Michael D. - 2009

In this article, the insertion of a two-staged highly interesting question in an online, survey-based field experiment is shown to produce better survey completion rate (i.e., decreases completion refusal by 8%) and sample representativeness (increases the number of moderate answer patterns by...

Persistent link: https://www.econbiz.de/10014046993