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Sales Management : shaping future sales leaders

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NATID : the development and application of a national identity measure for use in international marketing

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Attracting students to sales positions : the case of effective salesperson recruitment ads

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The future of sales training: Making choices among six distance education methods

Erffmeyer, Robert C.; Johnson, Dale A. - In: The journal of business & industrial marketing 12 (1997) 3-4, pp. 185-195

Persistent link: https://www.econbiz.de/10007367656

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The future of sales training: making choices among six distance education methods

Erffmeyer, Robert C.; Johnson, Dale A. - In: Journal of Business & Industrial Marketing 12 (1997) 3/4, pp. 185-195

Previous research has revealed that sales trainers have been reluctant to incorporate distance education training methods into their programs. This study investigated the effectiveness of six different teaching methods in delivering one sales training course to a national salesforce from one...

Persistent link: https://www.econbiz.de/10014843319