This chapter is a reflection on the Shepherd and Zacharakis (1997 ) paper, which starts with a review of citations in the intervening 20 years, and dives more deeply into these works to better describe and consider the evolution and use of conjoint analysis in entrepreneurship research. The...

Purpose – This study aims to explore the objectivity in third-party ratings. Third-party ratings are often based on some form of aggregation of various experts' opinions with the assumption that the potential judgment biases of the experts cancel each other out. While psychology research has...