Kraus, Sascha; Ambos, Tina C.; Eggers, Felix; Cesinger, … - In: Journal of Business Research 68 (2015) 7, pp. 1501-1505
This study examines top managers’ risk perceptions in internationalization decisions. 126 CEOs and top managers … show that distance dimensions are the primary drivers of risk assessment, whereas entry-mode choice is secondary …. Internationalization may therefore be a hierarchical decision in which managers choose target market (and risk profile) and view entry …