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Understanding the role of emotion in forming preferences is critical in helping firms choose effective marketing strategies and consumers make appropriate consumption decisions. In five experiments, participants made a set of binary product choices under conditions designed to induce different...
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, executives with specific cognition profile will outperform. The proposed framework in this paper links strategy, organization …-making model has been found to be affected greatly, by the characteristics of executives. Among those characteristics, cognition ….Additionally, strategy, as the third construct that is related two both cognitive style and organization life cycle help us to explain the …
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