Purpose: This paper investigates how the market orientation of SMEs toward public sector customers enables firms to participate and succeed in public procurement. Design/methodology/approach: The authors used a survey-based methodology. First, the authors reconfigured an empirical construct of...

Purpose: The aim is to examine the importance small and medium-sized enterprises (SMEs) see in different network partners regarding successful tendering in public procurement, and whether this perception predicts the number of joint bids and wins. Design/methodology/approach: The data were...