Purpose: The purpose of this study is to examine how consumer personality trait impulsiveness influences trustworthiness evaluations of online-offers with different trust-assuring and trust-reducing elements by measuring the brain activity of consumers. Shoppers with high degrees of...

The amount of Internet sales has been growing at a high and constant rate over the last years. Many customers use Internet shops on a regular basis. Internet shops ensure a high transparency on product properties (including prices) and customers are able to easily compare a large number of...

This book presents the proceedings of the NeuroIS Retreat 2019, held on June 4–6 in Vienna, Austria, reporting on topics at the intersection of information systems (IS) research, neurophysiology and the brain sciences. Featuring the latest findings from top scholars in the field, it offers...