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Für Markenhersteller ist das effektive Management der Beziehungen zu den strategischen Absatzmittlern der Schlüssel zur erfolgreichen Distribution. Hierzu müssen die absatzmarktgerichteten Funktionseinheiten (Marketing und Vertrieb) koordiniert in Entscheidungen zur operativen Markenführung...
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model. Japanese name-brand luxury evolved alongside a consumer society emerging in the late nineteenth century, with iconic … (1603-1868), showcasing brand-name shops, renowned artisans, and mass-produced woodblock prints by famous artists. In the … commodity fetishism with widely available brand names. As the first comprehensive history of iconic Japanese name brands and …
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