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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer; Benet-Martínez, Verónica; Garolera, Jordi - 2010
Persistent link: https://www.econbiz.de/10003924374
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Impact of value congruence on affective commitment : examining the moderating effects
Zhang, Jing; Bloemer, Johanna M. - In: Journal of service management 22 (2011) 2, pp. 160-182
Persistent link: https://www.econbiz.de/10009155030
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Der Wert der Marke : eine finanztheoretische Sichtweise
Krüger, Guido - 2012
Persistent link: https://www.econbiz.de/10009546108
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Brand concepts as representations of human values : do cultural congruity and compatibility between values matter?
Torelli, Carlos J.; Ozsomer, Aysegul; Carvalho, Sergio W.; … - In: Journal of marketing 76 (2012) 4, pp. 92-108
Persistent link: https://www.econbiz.de/10009782927
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Raising the golden arches : advertising's role in the socialization of the world
Johnson, Jeffrey K.; La Ferle, Carrie - In: Handbook of research on international advertising, (pp. 423-438). 2012
Persistent link: https://www.econbiz.de/10009514366
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The social value of brands
Gibbons, Giles - In: Brands and branding, (pp. 45-60). 2009
Persistent link: https://www.econbiz.de/10003829787
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"I" value justice, but "we" value relationships : self-construal effects on post-transgression consumer forgiveness
Sinha, Jayati; Lu, Fang-Chi - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 265-274
Persistent link: https://www.econbiz.de/10011479207
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The social value of brands
Hilton, Steve - In: Brands and branding, (pp. 47-64). 2004
Persistent link: https://www.econbiz.de/10002754896
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Individual goal hierarchies as antecedents of market structure
Paulssen, Marcel - 2000
Persistent link: https://www.econbiz.de/10001480795
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer; Benet-Martinez, Verónica; Garolera, Jordi - 2001
Persistent link: https://www.econbiz.de/10001624166