Wachter, Kathy - In: Journal of Fashion Marketing and Management: An … 6 (2002) 2, pp. 134-145
Presents results of a study to investigate reliability and consistency of e‐tailer site features when used by a browser/shopper over time. Sites are assessed for information (product, personal, company); product (search, currency, pricing); ordering (online, help, security); user friendliness;...