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Purpose – While many studies have focussed on web site stickiness, little is known about the antecedents of blog stickiness such as visit duration and user retention. How demographic differences affect the antecedents of blog stickiness is another research question. Based on social cognitive...
Persistent link: https://www.econbiz.de/10014965979
Purpose – This paper aims to identify the factors influencing the implementation of web accessibility. Design/methodology/approach – Following the theoretical framework three hypotheses were developed. The database consisted of 108 non‐financial firms listed in the Dow Jones Industrial,...
Persistent link: https://www.econbiz.de/10014965982
segments: dual media users (i.e. users of the internet on both the mobile and the PC); mobile internet users; PC internet users … levels of media richness in online media; and share common motives for accessing internet media via both mobile and PC. The … implications – The fact that almost a third of online media users access internet content via both mobile and PC suggests the …
Persistent link: https://www.econbiz.de/10014965983
Purpose – For the internet to realise its full marketing potential, travel agencies need a well‐designed e‐travel site …
Persistent link: https://www.econbiz.de/10014965993
Purpose – The blogging phenomenon has become a primary mode of mainstream communication for the Web 2.0 era. While previous studies found that campaign web sites did not realise two‐way communication ideals, the current study aims to investigate potential differences in communication...
Persistent link: https://www.econbiz.de/10014965994
Purpose – Second Life is a user‐created online virtual world, which is a place where people with shared interests can meet and be together and share information. The purpose of this study is to investigate whether Second Life communities foster and nurture social capital, whether social...
Persistent link: https://www.econbiz.de/10014965998
Purpose – This paper aims to investigate the characteristics and differences in sentiment expression in movie review documents from four online opinion genres – blog postings, discussion board threads, user reviews, and critic reviews. Design/methodology/approach – A collection of movie...
Persistent link: https://www.econbiz.de/10014965999