Baalbaki, Imad; Ahmed, Zafar U.; Pashtenko, Valentin H.; … - In: International Journal of Pharmaceutical and Healthcare … 2 (2008) 1, pp. 47-62
Purpose – The purpose of this paper is to provide insight, exploratory research, and support for the strategic use of hospital secondary support functions as an initial strategy for marketing healthcare, increasing patient volume, and expanding patient satisfaction. Design/methodology/approach...