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Understanding the Development and Diffusion of Integrated Marketing Communications (Imc) : A Metaphorical Perspective

Cornelissen, Joep P.; Christensen, Lars T.; Vijn, Pieter - 2012

In recent years, theoretical commentaries and empirical research on the concept of Integrated Marketing Communications (IMC) have been concerned with its development and specification as a theoretical construct, and its diffusion among academics and practitioner populations across the globe. In...

Persistent link: https://www.econbiz.de/10014058813

Rigor with or without templates? : the pursuit of methodological rigor in qualitative research

Harley, Bill; Cornelissen, Joep - In: Organizational research methods : ORM 25 (2022) 2, pp. 239-261

Persistent link: https://www.econbiz.de/10013175714

Connecting content and structure : a review of mechanisms in entrepreneurs' social networks

Burg, Elco van; Elfring, Tom; Cornelissen, Joep - In: International journal of management reviews 24 (2022) 2, pp. 188-209

Persistent link: https://www.econbiz.de/10013178103

Towards stronger causal claims in management research : causal triangulation instead of causal identification

Cornelissen, Joep; Kaandorp, Mariëtte - In: Journal of management studies : JMS 60 (2023) 4, pp. 834-860

Persistent link: https://www.econbiz.de/10014307777

The relational dimension of feedback interactions : a study of early feedback meetings between entrepreneurs and potential mentors

Van Werven, Ruben; Cornelissen, Joep; Bouwmeester, Onno - In: British journal of management 34 (2023) 2, pp. 873-897

Persistent link: https://www.econbiz.de/10014279364

Corporate communication : a guide to theory and practice

Cornelissen, Joep - 2008 - 2. ed.

Persistent link: https://www.econbiz.de/10003683397

Culture, innovation & entrepreneurship

Lounsbury, Michael (ed.); Cornelissen, Joep (ed.); … - 2019

Persistent link: https://www.econbiz.de/10012258058

Panacea or dangerous practice : a counterpoint to Hanisch's argument for prescriptive theorizing

Horner, Samuel; Cornelissen, Joep; Zundel, Mike - In: Journal of management studies : JMS 61 (2024) 4, pp. 1717-1730

Persistent link: https://www.econbiz.de/10014545069

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