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Evaluation of brand use on cit...
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201
Engagement journey : Starwood Hotels and Resorts
Barber, Allison
;
Battista, Mariangela
;
Clark, Kirsten
; …
-
2008
Persistent link: https://www.econbiz.de/10003762771
Saved in:
202
A multidimensional conceptualization of brand community : an empirical investigation
Devasagayam, P. Raj
;
Buff, Cheryl L.
- In:
Sport marketing quarterly : preferred journal of the …
17
(
2008
)
1
,
pp. 20-29
Persistent link: https://www.econbiz.de/10003763433
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203
Coming to America : can Nordic brand values engage American stakeholders?
Rubin, James
;
Schultz, Majken
;
Hatch, Mary Jo
- In:
The journal of brand management : an international journal
16
(
2008/09
)
1/2
,
pp. 30-39
Persistent link: https://www.econbiz.de/10003763474
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204
Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel
(
ed.
);
Bernitz, Ulf
(
ed.
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003763769
Saved in:
205
BRAN*EQT : a multicategory brand equity model and its application at Allstate
Shankar, Venkatesh
;
Azar, Pablo
;
Fuller, Matthew
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 567-584
Persistent link: https://www.econbiz.de/10003765808
Saved in:
206
Out of the closet and out on the street! : gay men and their brand relationships
Kates, Steven M.
-
2009
Persistent link: https://www.econbiz.de/10003784801
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207
Why do brands cause trouble? : a dialectical theory of consumer culture and branding
Holt, Douglas B.
-
2009
Persistent link: https://www.econbiz.de/10003784803
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208
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
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209
Branding labour-intensive services
Berry, Leonard L.
;
Lampo, Sandra S.
-
2009
Persistent link: https://www.econbiz.de/10003785146
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210
Nuevo Latino : rebranding Latin American cuisine
Fonseca, Vanessa
-
2009
Persistent link: https://www.econbiz.de/10003785284
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