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Evaluation of brand use on cit...
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271
The effects of customers’ perceptions of brand personality in casual theme restaurants
Kim, Dohee
;
Magnini, Vincent P.
;
Singal, Manisha
- In:
International journal of hospitality management
30
(
2011
)
2
,
pp. 448-458
Persistent link: https://www.econbiz.de/10008908363
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272
Internal branding as a tool to ensure the employees' brand promise delivery
Khanyapuss Punjaisri
;
Wilson, Alan M.
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 326-329)
.
2010
Persistent link: https://www.econbiz.de/10003950965
Saved in:
273
Let's brandjam to humanize our brands
Gobé, Marc
- In:
Design thinking : integrating innovation, customer …
,
(pp. 109-120)
.
2010
Persistent link: https://www.econbiz.de/10003951945
Saved in:
274
Was big beautiful? : the rise of national breweries in America's pre-prohibition brewing industry
Stack, Martin
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
1
,
pp. 50-60
Persistent link: https://www.econbiz.de/10003955672
Saved in:
275
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
276
Branding of post-purchase ancillary products and services : an application in the mobile communications industry
Baker, William E.
;
Sciglimpaglia, Donald
;
Saghafi, …
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 547-566
Persistent link: https://www.econbiz.de/10003990940
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277
Do logo redesigns help or hurt your brand? : the role of brand commitment
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
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278
How bureaucrats and bean counters strangled General Motors by killing its brands
Olson, Erik L.
;
Thjømøe, Hans Mathias
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 103-113
Persistent link: https://www.econbiz.de/10003993624
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279
Age branding
Moody, Harry R.
;
Sood, Sanjay
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 229-247)
.
2010
Persistent link: https://www.econbiz.de/10003996998
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280
Joe Camel : post-mortem of a brand spokesperson
Weinberger, Marc G.
;
Spotts, Harlan E.
;
Markos, Ereni
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 401-430
Persistent link: https://www.econbiz.de/10008649366
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