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Market segmentation based on c...
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1
Using Cox regression to model customer time to churn in the wireless telecommunications industry
Wong, Ken Kwong-kay
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
1
,
pp. 37-43
Persistent link: https://www.econbiz.de/10009233560
Saved in:
2
Quantifying the dynamic effects of service recovery on customer satisfaction : evidence from Chinese mobile phone markets
Fang, Zheng
;
Luo, Xueming
;
Jiang, Minghua
- In:
Journal of service research : JSR
16
(
2013
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10009782132
Saved in:
3
Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
Carlson, Jamie
;
Rahman, Mohammad M.
;
Taylor, Alexander
; …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 149-162
Persistent link: https://www.econbiz.de/10011980821
Saved in:
4
Mobile phone customer retention strategies and Chinese e-commerce
Peng, Jianping
;
Quan, Jing
;
Zhang, Shaoling
- In:
Electronic commerce research and applications
12
(
2013
)
5
,
pp. 321-327
Persistent link: https://www.econbiz.de/10010505472
Saved in:
5
A cross-national investigation of the satisfaction and loyalty linkage for mobile telecommunications services across eight countries
Aksoy, Lerzan
;
Buoye, Alexander
;
Aksoy, Pelin
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 74-82
Persistent link: https://www.econbiz.de/10009718233
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6
An examination of the relationship between a firm's offerings and different customer loyalty segments
Stading, Gary L.
;
Johnson, Madeline
- In:
Journal of business-to-business marketing
19
(
2012
)
4
,
pp. 367-391
Persistent link: https://www.econbiz.de/10009714638
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7
An integrated model of the effects of service evaluation, corporate image, and switching barriers on customer loyalty
Giovanis, Apostolos
;
Tsoukatos, Evangelos
- In:
Journal of transnational management : the official …
22
(
2017
)
1
,
pp. 4-24
Persistent link: https://www.econbiz.de/10011774231
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8
Augmented reality experiences and sensation seeking
Park, Sangwon
;
Stangl, Brigitte
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012152108
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9
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
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10
Designing the impact pattern of electronic service quality thorugh perceived value and electronic trust on customers' electronic commitment : case study of customers of different b...
Zaneian, Z.
;
Seify, M.
;
Joukar, A.
- In:
International journal of electronic customer …
9
(
2015
)
4
,
pp. 220-239
Persistent link: https://www.econbiz.de/10011606925
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