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Der Einsatz von Social Media in der Kommunikationspolitik von Theatern
Pöllmann, Lorenz - 2013
Persistent link: https://www.econbiz.de/10009783843
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Differences in consumer-generated media adoption and use : a cross-national perspective
Gretzel, Ulrike; Kang, Myunghwa; Lee, Woojin - In: Journal of hospitality & leisure marketing : the … 17 (2008) 1/2, pp. 99-120
Persistent link: https://www.econbiz.de/10003766546
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The European newspaper market : social media use and new business models
Schwarzer, Bettina (ed.); Spitzer, Sarah (ed.) - 2015 - 1. Edition
Persistent link: https://www.econbiz.de/10013446667
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Internet tools enable organizational transformation from the inside out : the Nokia Siemens Networks case
Deering, Anne; Cook, Andy; Jonk, Gillis; Hall, Anne van - In: Strategy & leadership : a publication of Strategic … 36 (2008) 5, pp. 34-37
Persistent link: https://www.econbiz.de/10003775226
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Bloggen Sie noch oder twittern Sie schon? : Change Management mit neuen Medien
Lang, Beatrix - In: Organisationsentwicklung : Zeitschrift für … 28 (2009) 4, pp. 28-37
Persistent link: https://www.econbiz.de/10003892085
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Risiken neuer Medien
Riekeberg, Marcus - In: Operationelle Risiken : Grundlagen, Messmethoden und …, (pp. 296-308). 2011
Persistent link: https://www.econbiz.de/10009313654
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Digitales Shopper-Marketing (online/offline)
Dräger, Peter - In: Shopper-Marketing : mit Shopper Insights zu effektiver …, (pp. 247-272). 2011
Persistent link: https://www.econbiz.de/10008760438
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Die Sozialen Medien des Web 2.0
Münker, Stefan - In: Social-Media-Handbuch : Theorien, Methoden, Modelle, (pp. 31-41). 2010
Persistent link: https://www.econbiz.de/10008771540
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Podcasting
Clement, Michel; Papies, Dominik - In: Interactive Marketing im Web 2.0+ : Konzepte und …, (pp. 335-346). 2008
Persistent link: https://www.econbiz.de/10003762183
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The use of social media and networks in teaching public administration : perceptions, practices, and concerns
Bryer, Thomas A.; Chen, Baiyun - In: Cutting-edge social media approaches to business …, (pp. 241-267). 2010
Persistent link: https://www.econbiz.de/10008810866