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Market segmentation with mixtu...
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Partial least squares
84
Partielle kleinste Quadrate
74
Structural equation model
67
Strukturgleichungsmodell
67
Kleinste-Quadrate-Methode
56
Least squares method
56
Theorie
45
Theory
44
Marktforschung
25
Consumer behaviour
24
Konsumentenverhalten
24
Market research
24
PLS-SEM
24
Measurement
23
Structural equation modeling
23
Messung
22
Statistical method
18
Statistische Methode
18
Customer satisfaction
15
Estimation theory
15
Kundenzufriedenheit
15
Schätztheorie
15
Scientific method
14
Wissenschaftliche Methode
14
Deutschland
12
Germany
10
Marketing
10
Regressionsanalyse
10
structural equation modeling
10
Corporate reputation
9
Attraction effect
8
Beziehungsmarketing
8
Bibliometrics
8
Bibliometrie
8
Firmenimage
8
Forecasting model
8
Prognoseverfahren
8
Relationship marketing
8
SPSS
8
Erfolgsfaktor
7
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104
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62
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Language
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English
236
German
43
Undetermined
33
Author
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Sarstedt, Marko
312
Ringle, Christian M.
145
Hair, Joseph F.
67
Schwaiger, Manfred
22
Henseler, Jörg
14
Lichters, Marcel
13
Becker, Jan-Michael
11
Adler, Susanne
10
Cheah, Jun-Hwa
10
Hult, G. Tomas M.
10
Mooi, Erik A.
10
Diamantopoulos, Adamantios
9
Rigdon, Edward E.
9
Cho, Gyeongcheol
8
Gudergan, Siegfried
8
Hwang, Heungsun
8
Radomir, Lăcrămioara
8
Schlittgen, Rainer
8
Liengaard, Benjamin Dybro
7
Moisescu, Ovidiu Ioan
7
Wilczynski, Petra
7
Danks, Nicholas P.
6
Hauff, Sven
6
Raithel, Sascha
6
Sharma, Pratyush Nidhi
6
Vogt, Bodo
6
Liu, Yide
5
Richter, Nicole Franziska
5
Rigdon, Edward
5
Schütz, Tobias
5
Adler, Susanne Jana
4
Hair, Joe F.
4
Hieke, Marie-Sophie
4
Hiram Ting
4
Hollebeek, Linda D.
4
Huber, Kornelia
4
Lehmann, Sebastian
4
Liengaard, Benjamin D.
4
Menidjel, Choukri
4
Pieper, Torsten M.
4
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ESB Business School, Hochschule Reutlingen
2
Munich Business School
2
Universität <München> / Fakultät für Betriebswirtschaft
2
Verlag Franz Vahlen
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
International Conference on Partial Least Squares Structural Equation Modeling Conference <2022, Cluj-Napoca; Online>
1
Springer Fachmedien Wiesbaden
1
Springer-Verlag GmbH
1
Verlag Dr. Kovač
1
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Journal of business research : JBR
15
Long range planning : LRP ; international journal of strategic management
11
Journal of the Academy of Marketing Science
8
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
8
Journal of Marketing Analytics
6
Journal of marketing analytics : JMA
6
Journal of marketing theory and practice
6
Measurement and research methods in international marketing
6
European Business Review
5
European Journal of Marketing
5
SpringerLink / Bücher
5
Die Betriebswirtschaft : DBW
4
European journal of marketing
4
Marketing : ZFP ; journal of research and management
4
Psychology & marketing
4
Schriften zur marktorientierten Unternehmensführung
4
Science meets Practice
4
The journal of brand management : an international journal
4
Advances in international marketing
3
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
3
European business review : EBR ; the official journal of the International Management Centres, Europe
3
International Journal of Contemporary Hospitality Management
3
Journal of Business Economics
3
Journal of Business Research
3
Journal of business economics : JBE
3
Journal of family business strategy
3
Marketing letters : a journal of research in marketing
3
Springer Texts in Business and Economics
3
Springer eBook Collection
3
Springer texts in business and economics
3
Decision Sciences
2
Discussion Paper
2
Discussion Papers in Business Administration
2
Human Resource Management Journal
2
Industrial Management & Data Systems
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of nonprofit and voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Family Business Strategy
2
Journal of advertising research
2
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ECONIS (ZBW)
215
Other ZBW resources
24
OLC EcoSci
23
EconStor
22
RePEc
15
USB Cologne (EcoSocSci)
7
USB Cologne (business full texts)
4
BASE
2
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101
Moderne empirische (Nicht-)Kundenforschung
Schütz, Tobias
;
Sarstedt, Marko
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
45
(
2016
)
4
,
pp. 188-193
Persistent link: https://www.econbiz.de/10011539624
Saved in:
102
Moderne empirische (Nicht-)Kundenforschung : Plädoyer für einen Schritt zurück : Teil 2
Schütz, Tobias
;
Sarstedt, Marko
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
45
(
2016
)
5
,
pp. 224-228
Persistent link: https://www.econbiz.de/10011539733
Saved in:
103
Identifying and treating unobserved heterogeneity with FIMIX-PLS : part I - method
Hair, Joseph F.
;
Sarstedt, Marko
;
Matthews, Lucy M.
; …
- In:
European business review : EBR ; the official journal …
28
(
2016
)
1
,
pp. 63-76
Persistent link: https://www.econbiz.de/10011430448
Saved in:
104
Partial Least Squares Strukturgleichungsmodellierung : eine anwendungsorientierte Einführung
Hair, Joseph F.
;
Hult, G. Tomas M.
;
Ringle, Christian M.
; …
-
2017
Persistent link: https://www.econbiz.de/10011528763
Saved in:
105
The influence of serotonin deficiency on choice deferral and the compromise effect
Lichters, Marcel
;
Brunnlieb, Claudia
;
Nave, Gideon
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 183-198
Persistent link: https://www.econbiz.de/10011485255
Saved in:
106
Testing measurement invariance of composites using partial least squares
Hensler, Jörg
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
International marketing review
33
(
2016
)
3
,
pp. 405-431
Persistent link: https://www.econbiz.de/10011487000
Saved in:
107
Selecting single items to measure doubly concrete constructs : a cautionary tale
Sarstedt, Marko
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3159-3167
Persistent link: https://www.econbiz.de/10011507966
Saved in:
108
Should we use single items? : better not
Sarstedt, Marko
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3199-3203
Persistent link: https://www.econbiz.de/10011507985
Saved in:
109
How collinearity affects mixture regression results
Becker, Jan-Michael
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 643-659
Persistent link: https://www.econbiz.de/10011399174
Saved in:
110
On the practical relevance of the attraction effect : a cautionary note and guidelines for context effect experiments
Lichters, Marcel
;
Sarstedt, Marko
;
Vogt, Bodo
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011294206
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