Flikkema, Meindert; Man, Ard-Pieter De; Castaldi, Carolina - In: Industry and Innovation 21 (2014) 4, pp. 310-331
This paper extends the emerging literature on the value of trademarks for innovation studies and policy-making with the first empirical study at the trademark level. It gives a view on how companies use trademarks and interpret trademark activities. A sample of 660 new Benelux trademarks...