Purchasing professionals in today's business-to-business (B2B) markets can choose between conducting bid solicitations and negotiations using an online or offline process. One dominant type of online procurement has been the online reverse auction, which has received both praise and criticism....

In times of digitalization, new ways occur to integrate suppliers in the B2B buying process. Community cloud computing enhances the collaboration between B2B buyers and suppliers. However, so far, there is little empirical evidence on how B2B buyers can use community cloud computing to integrate...

While transaction cost economists have generally argued that hazardous exchange conditions warrant complex contracts or vertical integration, other scholars have argued that trust or relational forms of governance effectively support exchange. These scholars view relational governance as a...

Mobilfunktarife als Analyseumfeld des Tarifwahlverhaltens im Business-to-Business-Bereich -- Die Ausgangssituation: Tarifangebot, Tarifwahl und Tarifwahl-Biases bei Mobilfunktarife -- Theoretisch-konzeptionelle Analyse des Tarifwahlverhaltens bei Mobilfunktarifen im B-to-B-Bereich -- Stand der...