Laroche, Michel; Kim, Chankon; Tomiuk, Marc A. - In: Journal of Consumer Marketing 15 (1998) 2, pp. 125-151
Ethnic identity or the retention or loss of the attitudes, values and behaviours of one’s culture of origin is presented as a multidimensional construct. It is further suggested that acculturation or the acquisition of traits of the dominant/host culture constitutes a separate yet correlated...