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Purpose – This study explores the factors of telecom branding in Pakistan. Design/methodology/approach – Survey methodology was used to collect the data and a total of 238 mobile phone users were interviewed for their telecom brand preferences. Findings – Exploratory factor analyses and...
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Mobile telecommunications markets are an important part of the European Commission’s strategy for the completion of the … European Union Digital Single. The use of mobile telecommunications - particularly mobile data access - is growing and becoming … an increasingly important input for the economy. The EU currently does not have a unified mobile telecommunications …
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OTT-messenger such as facebook, WhatsApp have gained wide popularity among mobile users while traffic of text messaging has been in strong decline in several countries. This work is the first to provide an empirical analysis how consumption of OTT-messengers affects demand for text messaging and...
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the field of telecommunications and provide evidence of the substitution and guidelines for telecommunications policy … similar to traditional telecommunications might not be suitable; however, regulation regarding other issues should be …
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