Zhang, Xianfeng; Yu, Yang; Li, Hongxiu; Lin, Zhangxi - In: Online Information Review 40 (2016) 1, pp. 119-145
Purpose – User-generated content (UGC), i.e. the feedback from consumers in the electronic market, including structured and unstructured types, has become increasingly important in improving online businesses. However, the ambiguity and heterogeneity, and even the conflict between the two...